1455^th article   第1455期双语推文

Recently, the 2025 (Eighth) Broadcasting, Film and Television Industry Innovation Conference & the 'All Media Resonance' Broadcasting, Film and Television Program Exhibition and Promotion Ceremony took place. Two works from the Zhengzhou Media Group · International Communication Center received awards at the event: The Chinese Intangible Cultural Heritages in 24 Solar Terms and Beyond Silk: A Foreigner's Journey Through Zhengzhou's Belt and Road.

近日，“2025（第八届）广播影视业创新大会暨‘全媒唱响’广播影视项目展播推介盛典”举行。郑报对外传播融媒体中心报送的两部作品《二十四节气里的中国非遗》与《他乡遇故“织”》获奖。

The Chinese Intangible Cultural Heritages in 24 Solar Terms explores the connections between the 24 solar terms and intangible cultural heritage. The program employs a global perspective and an "Eastern Wisdom with Global Expression" approach to create compelling audiovisual content. Each episode is structured around a specific solar term, such as Qingming & Porcelain Mending, Lesser Fullness of Grain & Wheat Straw Painting, and Winter Solstice & Steamed Dumplings. Bilingual journalists visit heritage craft studios to document entire traditional production processes, delivering cultural insights through dual narrative threads. The program employs a cross-platform communication strategy that utilizes diverse formats and channels on domestic and international social media to effectively promote Chinese culture worldwide.

《二十四节气里的中国非遗》栏目深入挖掘二十四节气与非遗文化联系，立足全球视角，以“东方智慧+世界语言”模式打造视听佳作。栏目以节气为脉络搭建叙事框架，每期聚焦一个节气，如《清明&锔瓷》《小满&麦秆画》《立冬&蒸饺》，双语记者实地探访非遗文化技艺工作室，记录传统技艺制作全流程，双线普及知识、解读文化。栏目构建多平台立体传播矩阵，在海内外各大社交媒体平台多形式、跨平台、多终端宣传推广，有效推动了中华文化“走出去”。

Beyond Silk: A Foreigner's Journey Through Zhengzhou's Belt and Road, part of the A Foreigner Takes You on a Tour of Zhengzhou short video series, presents a unique perspective through international students. The visit begins at a museum tracing the origins of Silk Road civilization and the legacy of Lei Zu's silk reeling. It then showcases the trans-Eurasian impact of the China–Europe Railway Express, the efficiency of Zhengzhou Airport's international cargo "air express", and the seamless flow of global goods under the Integrated Store-and-Warehouse System of cross-border e-commerce. This work not only illustrates Zhengzhou's strategic role and vitality as a key hub in the Belt and Road Initiative, but also interprets the deeper meaning of "weaving": an invisible yet powerful thread that connects past and present, China and the world, individuals and the globe, binding together a shared vision of global connectivity.

《他乡遇故“织”》短片作为《老外带你看郑州》系列短视频栏目中的一部分，以外国留学生的独特视角，从探访丝路文明起源的博物馆讲述开始，追溯嫘祖缫丝的历史，继而体验中欧班列“钢铁驼队”横跨欧亚的震撼，见证郑州机场国际货运的“空中快线”高效繁忙，并感受跨境电商“前店后仓”模式下全球好物的便捷流通。作品不仅呈现了郑州作为“一带一路”重要枢纽的战略地位与蓬勃活力，更深刻诠释了“织”的深远意义——那是一根无形而有力的线，将古今中外、个体与全球紧密相连，共同编织出一幅世界互联互通的美好图景。

The Zhengzhou Media Group · International Communication Center focuses on developing distinctive foreign-language content. It has created and launched series such as A Foreigner Takes You on a Tour of Zhengzhou, Jia's Vlog, and The Chinese Intangible Cultural Heritages in 24 Solar Terms, advancing its mission to share Zhengzhou's stories with the world.

郑报对外传播融媒体中心，以打造特色外文品牌节目为内容工作导向，策划推出了《老外带你看郑州》《Jia’s Vlog》《二十四节气里的中国非遗》等特色外语栏目，推动“郑州故事传遍世界”。

Since its launch, The Chinese Intangible Cultural Heritages in 24 Solar Terms has released 48 high-quality episodes. Through contemporary storytelling, it revitalizes ancient wisdom and sustains the relevance of intangible heritage in modern society. The series has performed excellently across major mainstream media platforms, surpassing 300 million views online. Meanwhile, A Foreigner Takes You on a Tour of Zhengzhou has produced 229 high-quality episodes, following over 500 foreign experts, influencers, and students. Its content is shared frequently by international media outlets, Chinese embassies, and diplomatic envoys.

开播至今，《二十四节气里的中国非遗》栏目已播出高质量专题短片48期，以年轻化表达激活古老智慧，让非遗文化在当代社会持续焕发新生，该栏目在各大主流媒体资讯平台中表现抢眼，全网播放量突破3亿；《老外带你看郑州》栏目已播出高质量专题短片229期，累计跟拍500余名外籍专家、大咖、留学生等，获海内外媒体、中国驻外使馆与使节的频繁转发。