What's the source of Zhengzhou's retail dynamism? The answer is multifaceted. Look no further than the recent debut of Zhengdong MixC, an innovative complex that integrates a traditional indoor mall with an open-air lifestyle block. Its opening has already redrawn the city's commercial map and sparked a city-wide shopping frenzy.

郑州的商业魅力聚焦在哪里？ 答案从不单一。 近日，郑东万象城开业，这座融合“盒子MALL+开放式街区”的商业综合体为郑州商业版图刻下全新坐标，引发全城消费热潮。

Photo: Li Xinhua

This frenzy reflects the vibrant energy of Zhengzhou's evolution into a multi-hub retail city. The old duopoly held by David Plaza and Grand Emporium is now history; new players are shaking up the entire commercial landscape. The Erqi district remains a high-end luxury stronghold, with David Plaza smashing the 10-billion-yuan sales mark in 2024 to enter the exclusive "10-Billion Club." Meanwhile, the Huayuan Road district, anchored by Grand Emporium, is zeroing in on the youth market and trend-driven consumers.

这股热潮，折射的正是郑州商圈多极化发展的澎湃活力。 曾经的丹尼斯大卫城与正弘城“双雄”格局已成历史篇章，新兴力量正重塑城市商业格局。 二七商圈重奢底蕴深厚，大卫城2024年销售额破百亿元，冲进“百亿俱乐部”；花园路商圈在正弘城的引领下锁定年轻潮流…… 

The High-Speed Railway East Station area, leveraging its transport hub status, is becoming a powerful new growth engine. Its Mixue Ice Cream & Tea global flagship is a viral hotspot, setting a staggering record of 600,000 drinks sold in a single day. Construction is also speeding ahead on the city's first DL and a new Sam's Club, positioning Zhengzhou as the only city in China slated to host both retail titans. At the same time, unique districts like Yintai inPARK on Beilonghu Financial Island, Erqi Mifang, and Fuminli are linking up, weaving a dynamic, city-wide commercial web with a diverse mix of business formats.

高铁东站商圈凭借枢纽优势，正成为强劲新增长极——蜜雪冰城总部旗舰店成热门打卡地，创下单日60万杯饮品的销售纪录，胖东来郑州首店、山姆会员店加紧建设，未来郑州将成为全国唯一同时拥有这两大零售巨头的城市。 北龙湖金融岛银泰inPARK、二七米房、阜民里等特色街区串珠成链，共同编织了一张全域共振、业态丰富的商业网络。

Photo: Li Xinhua

This retail expansion is fueled by Zhengzhou's immense and ever-growing consumer potential. As a key hub in Central China, the city posted robust growth in total retail sales from January to May this year. The boom in "first-store" openings is clear proof of the city's market appeal, with major players like Dong Mingzhu's Health Home and Unitree Robotics setting up shop. Zhengzhou's Yintai inPARK alone has attracted 61 brands making their Henan debut, while the upcoming Bodu Xixiang mall boasts that over 30% of its tenants will be new to the city.

商业版图的扩张，源于郑州涌动不息的消费潜能。 作为中部地区重要的中心城市，今年1~5月，郑州社会消费品零售总额增长势头稳健。 首店经济的蓬勃更是印证了郑州的市场吸引力，董明珠健康家、宇树智能等纷纷落子，郑州银泰inPARK引入61家河南首店，即将开业的亳都·新象首进品牌亦超30%。

Photo: Ma Jian

The foundation of this consumer power is rooted in Henan's maturing business ecosystem and its deep-seated innovative DNA. This is evident everywhere: from legacy giants like Synear, Muyuan, and Shuanghui rebranding for a younger audience, to agile newcomers like Mixue Ice Cream & Tea, DL, and Guoquan carving out market share through affordability and premium service. Though their strategies differ, these success stories all point to a core strength: a sharp understanding of consumer needs and a constantly evolving service model. This edge wasn't just forged in the crucible of fierce regional competition; it's built on a rock-solid industrial foundation that spans R&D, manufacturing, high-efficiency logistics, and a digital supply chain.

这股消费势能的根基，在于河南日益完善的商业生态与创新基因。 从思念、牧原、双汇等巨头拥抱“年轻态”转型，到蜜雪冰城、胖东来、锅圈食汇等新锐品牌以“平民消费”“品质服务”精准切分市场蛋糕。 这些看似迥异的成功样本，共同印证了河南企业对消费需求的深刻洞察与服务逻辑的持续进化——这不仅源于“中原商战”淬炼出的竞争智慧，更在于构建了覆盖研发、生产、高效物流与数字供应链的坚实产业底座。

From the century-old prosperity of the Erqi district to the modern engine of the East Station hub, and from the revitalization of historic sites like Fuminli, Jinboda LIVE, and the No. 3 National Cotton Mill—this vibrant coexistence of diverse retail districts will continue to power Zhengzhou's consumer economy.

从二七塔下的百年繁华，到东站枢纽的现代引擎，再到阜民里、金博大LIVE、国棉三厂等老街巷的有机更新，多元商圈的繁荣共生，将持续驱动郑州的消费活力。