According to a company representative, Mixue plans to invest a minimum of 4 billion yuan (approximately USD 555 million) in procuring Brazilian agricultural products over the next 3-5 years. This investment is projected to create 25,000 jobs. From importing coffee beans to establishing a local supply chain, Mixue is building a complete, localized production and sales cycle in Brazil. The brand plans to open its first Brazilian store this year, followed by the construction of a supply chain factory, achieving full localization from raw material sourcing to product manufacturing. This model not only reduces the cost of international operations but also allows Brazilian consumers to enjoy freshly made beverages from the East more quickly.

相关负责人透露，未来3~5年，蜜雪冰城计划在巴西投资采购总价值不低于40亿元人民币的农产品，预计将提供25000个就业岗位。从咖啡豆“引进来”，到供应链“走出去”，蜜雪冰城正在巴西构建完整的本地化产销闭环。今年将开出巴西首家门店，随后启动供应链工厂建设，实现从原料采购到产品生产的全链条本土化。这一模式既降低了跨国运营成本，也让巴西消费者能更快享受到来自东方的现制饮品。

Backed by Zhengzhou's well-established food industry ecosystem, Mixue has spent over two decades weaving a global trade network. As of today, it boasts over 46,000 stores worldwide, with its procurement footprint spanning across six continents and 38 countries. From Southeast Asia to South America, from freshly brewed tea beverages to coffee bean trading, this Zhengzhou-based enterprise is reshaping the global beverage industry's supply chain with its "Buy Global, Sell Global" strategy.

背靠郑州完善的食品工业体系，蜜雪冰城用20余年时间织就了一张覆盖全球的贸易网络。截至目前，其全球门店总数已突破4.6万家，采购版图延伸至6大洲、38个国家。从东南亚到南美洲，从现制茶饮到咖啡豆贸易，这家郑州企业的“买全球”与“卖全球”战略，正在重塑全球饮品行业的供应链格局。

In overseas markets, Mixue maintains its signature operational philosophy: delivering high-quality products at affordable prices through large-scale production and efficient supply chain management. Even in markets with high operating costs, such as Singapore, its product prices remain stable at under 15 yuan (approximately USD 2). This business philosophy has successfully transcended geographical and cultural barriers, allowing consumers worldwide to share in the sweetness.

在海外市场，蜜雪冰城延续了其标志性的运营理念：通过规模化生产和高效供应链管理，让高品质产品保持亲民价格。即使在新加坡等运营成本较高的市场，其产品价格仍稳定在15元人民币以内。这种经营哲学成功打破了地域与文化隔阂，让全球消费者共享“甜蜜”。